The 14 day marketing tech Masterclass

Go from Marketing to Marketing Technologist in 2 weeks with our email course. It's free and will only take 5 minutes a day. See what you'll learn.

Go from Marketing to Marketing Technologist in 2 weeks with our email course. It's free and will only take 5 minutes a day. See what you'll learn.

How it works

  • Step 1 - Sign up for free
  • Step 2 - Everyday for 14 days you'll receive an email lesson from us
  • Step 3 - That's it. Enjoy

Hi, I'm Dan Kirby, the co-founder and CEO of Techdept (a tech innovation lab), and one of the founding members of The Marketing Technology Association.

Staying up to speed with new tech is really hard, and if you feel behind the curve you're not alone.

This creates a problem for those of us in the field of marketing technology, as many people are just a bit confused by the subject. That's why we've created this free 14-day programme of insights and ideas, which should help you better understand this new world.

All the content is based on our hands-on experiences and direct insights earnt while working with leading brands, and within our own company and technology investments. We hope it helps.

My client experience includes:

Here's what you'll learn

  1. Day1

    The 4th industrial revolution & what it means for your brand

    The world is at the start of an era defining change. Let's pause and reflect on this, and understand how you can approach this change.

  2. Day2

    Digital transformation for dummies

    How do you tackle something as comprehensive as digital disruption? Here are some simple tips.

  3. Day3

    Buzzword roundup

    A plain English description of some of the key industry buzzwords buzzing around the industry…

  4. Day4

    5 steps to innovation

    We've had years of experience of creating new tech for ourselves and other people. We've learnt 5 basics which will help guide your approach to ‘the new'.

  5. Day5

    Design as evolution

    Most people treat design as something you "fix". But you should make like Darwin and evolve your digital assets.

  6. Day6

    Growth hacking

    This isn't computer hacking, it's looking at ways to experiment with your brand to get results - all focused on your customer.

  7. Day7

    Using data

    Data: everyone talks about it, but few are really clear on how to use it. We show you how less is more.

  8. Day8

    How to run your marketing like a silicon valley startup

    There are many lessons from the geeks of Silicon Valley for the beards of Madison Avenue. We explain what they are.

  9. Day9

    The future of content marketing

    "Content" is the word on every marketer's lips today. But what kind of content really gets people engaged in your brand? We give you some real-world ideas.

  10. Day10

    Marketing vs IT

    One's from Mars, the other's from Venus. Just how do you get them to understand each other? Here's some tips.

  11. Day11

    Destress your developments

    Most people we meet have – at some stage – had a nightmare when trying to get tech out of the door. Here's how to take out the headache.

  12. Day12

    Culture, Millennials & The Open Business System

    It's not necessarily what you do, but how you do it. We've learnt a lot about motivating young, creative tech teams.

  13. Day13

    Some interesting tech

    Here's some of the interesting software and apps that will make your day better..

  14. Day14

    Further reading

    Here's where we collate the references and thinking which has informed our understanding over recent years. Yours to follow up!

14 day marketings tech Masterclass

Go from Marketing to Marketing Technologist in 2 weeks with our email program. It’s free and will only take 5 minutes a day.