How it works
Hi, I'm Dan Kirby, the co-founder and CEO of Techdept (a tech innovation lab), and one of the founding members of The Marketing Technology Association.
Staying up to speed with new tech is really hard, and if you feel behind the curve you're not alone.
This creates a problem for those of us in the field of marketing technology, as many people are just a bit confused by the subject. That's why we've created this free 14-day programme of insights and ideas, which should help you better understand this new world.
All the content is based on our hands-on experiences and direct insights earnt while working with leading brands, and within our own company and technology investments. We hope it helps.
My client experience includes:
Here's what you'll learn
The 4th industrial revolution & what it means for your brand
The world is at the start of an era defining change. Let's pause and reflect on this, and understand how you can approach this change.
Digital transformation for dummies
How do you tackle something as comprehensive as digital disruption? Here are some simple tips.
A plain English description of some of the key industry buzzwords buzzing around the industry…
5 steps to innovation
We've had years of experience of creating new tech for ourselves and other people. We've learnt 5 basics which will help guide your approach to ‘the new'.
Design as evolution
Most people treat design as something you "fix". But you should make like Darwin and evolve your digital assets.
This isn't computer hacking, it's looking at ways to experiment with your brand to get results - all focused on your customer.
Data: everyone talks about it, but few are really clear on how to use it. We show you how less is more.
How to run your marketing like a silicon valley startup
There are many lessons from the geeks of Silicon Valley for the beards of Madison Avenue. We explain what they are.
The future of content marketing
"Content" is the word on every marketer's lips today. But what kind of content really gets people engaged in your brand? We give you some real-world ideas.
Marketing vs IT
One's from Mars, the other's from Venus. Just how do you get them to understand each other? Here's some tips.
Destress your developments
Most people we meet have – at some stage – had a nightmare when trying to get tech out of the door. Here's how to take out the headache.
Culture, Millennials & The Open Business System
It's not necessarily what you do, but how you do it. We've learnt a lot about motivating young, creative tech teams.
Some interesting tech
Here's some of the interesting software and apps that will make your day better..
Here's where we collate the references and thinking which has informed our understanding over recent years. Yours to follow up!